Paid + Earned + Owned = Converged Media
Paid media has been dominating the world of advertising since ages. It includes PPC (pay per click), traditional ads, display ads, paid search and sponsorship. Earned media is a technique where the customers become the channels of advertisement i.e. sharing. Owned media is yet another powerful way to take your business one step further in terms of popularity.
It features company’s own website, mobile site, blog, Twitter account etc. We employ all these techniques in order to direct the maximum leads to your business via online search.