Search Engine Optimization

All these statistics point at the importance of search engine optimization. We strive to grow your company’s online presence in a way so as to make it search engine optimized. As we minutely analyze the marketing trends and employ the best strategies to enhance your company’s online presence, it is sure to be ranked on the first page results of search engines. Accordingly, the traffic is directed to your website giving you maximum leads.

Search Engine Marketing

Search Engine Marketing or let’s say Digital Marketing is the core strength of any business. Before diving deep into the vast ocean of SEM, let’s us first understand the basic concept.

  • As per a survey report of Retailing Today in 2014, 81% of shoppers conduct online research before making a big purchase.
  • Marketing Land, 2015, gives a finding that 34% of online customers use search engines like Google, Bing, Yahoo in order to reach certain websites in search of products.
  • Advanced Web Ranking, 2015 states that the first page results on Google search engine have 34.36% click through rate.

Paid + Earned + Owned = Converged Media

Paid media has been dominating the world of advertising since ages. It includes PPC (pay per click), traditional ads, display ads, paid search and sponsorship. Earned media is a technique where the customers become the channels of advertisement i.e. sharing. Owned media is yet another powerful way to take your business one step further in terms of popularity.

It features company’s own website, mobile site, blog, Twitter account etc. We employ all these techniques in order to direct the maximum leads to your business via online search.